Board Treasurer Heidi Bahnck has one of the coolest jobs around: being a senior editor at NFL Films. She initiated a book drive at NFL Flim's Mount Laurel headquarters, invited the BookSmiles crew over for a tour, and brought her team over for some sorting. Thank you Heidi, for ALL that you do!
The tour of NFL Films inspired our BookSmiles team. NFL Films was started in the early 1960s. Founder Ed Sabol loved filming his son Steve playing football. He approached the NFL with a $4000 investment for filming rights, convincing them that he could package the clips to ramp up viewership on TV. When Steve joined him, after graduating from college, the business skyrocketed. A talented, artist and athelete, Steve helped his dad transform a football game into high-energy storytelling with commentary, pizzaz, and music. NFL Films was instrumental in building the NFL into the multi-billion dollar juggernaut that it is today.